Bring the Coffee of Milan to your territory
Bars, coffee shops, restaurants and hospitality: if you distribute in the professional channel,
Hardy can become a distinctive brand in your portfolio.If you distribute in the professional channel — bars, coffee shops, restaurants, hospitality — Hardy can become a distinctive brand in your portfolio.
On this page
If you are a HoReCa distributor, a dealer, a specialised wholesaler or a commercial operator active in the world of bars, coffee shops, restaurants and hospitality, Hardy can become a distinctive brand in your portfolio.
Since 1954 Hardy has told the story of Milan through coffee: a recognisable identity, a complete professional range and a commercial approach designed for those who work on the ground every day.
We are not looking for mere resellers. We are looking for partners able to build the brand, develop client relationships and create new opportunities in the professional channel.
Want to distribute Hardy in your area? Let's talk.
Why Hardy
Why choose Hardy
A brand with a story that's easy to tell
Hardy is a Milanese brand with over seventy years of history. This is a concrete advantage for the distributor: the story is clear, immediate, credible.
Milan, family, professional coffee, Italian elegance and continuity over time: these are elements that help the salesperson present the product more powerfully than an anonymous or purely commercial brand.
A range built for everyday work
The distributor needs a clear, well-organised offer that's easy to place with different clients.
Hardy offers professional blends for bars and coffee shops, products for restaurants, hotels and offices, formats for home consumption, capsules, pods, accessories and sales support materials.
The goal is not to offer everything at once, but to build the right assortment for the territory: a few correct references, well explained, capable of generating rotation and recognition.
Who it's for
Who Hardy distribution suits
Hardy is an interesting proposition for those who work with:
- bars and coffee shops
- restaurants, hotels and hospitality venues
- delicatessens, specialised shops and food boutiques
- offices, companies and small communities
- professional resellers with selected clientele
The brand fits well wherever the client looks for a coffee with identity, consistent quality and an elegant image, without losing commercial substance.
By your side
Distributor support
Entering the Hardy world means having a direct point of contact and an agile structure.
We support the distributor in choosing the initial range, presenting the products, building sales arguments and developing the brand with end clients.
We can provide commercial materials, product sheets, images, digital content, samples and training support through Hardy Academy.
Our goal is to help the partner start with order, avoiding confusing assortments and offers that are hard to explain.
How to start
A simple method to get started
Every territory has different characteristics. That's why the first step is not a price list, but a conversation.
We start from a few essential questions: which clients you serve today, which channels you want to develop, which products are missing from your portfolio, which geographical area you want to cover. From there we build a concrete proposal.
01
Territory and sales channel analysis
Together we assess area, active clients, potential and positioning.
02
Initial range selection
We select the most suitable references to start in a clear and sustainable way.
03
Sampling and commercial presentation
We prepare materials and arguments to introduce Hardy to clients.
04
Product training
We explore blends, formats, preparation methods and strengths.
05
Progressive development
Once the market is underway, we expand the range and the opportunities.
Let's work together
Become a Hardy partner
We are interested in connecting with serious, organised distributors motivated to develop the brand in their territory.
Tell us who you are, where you operate and which clients you serve: together we will assess whether the conditions exist to build a partnership.
Fill in the form or contact us directly. The first step is a conversation.