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Hardy - A coffee born from family, tradition and daring.

Milan: In the Giambellino neighbourhood the Maja brothers open a small cafe and buy from Faema the brand “Hardy”, together with its roasting facility.

From a humble bar to a growing company.

The roasting facility becomes a manufacturing company, known to the public as “The Coffee of Milan”.

An economic crisis descends and coffee takes a hit.

Hardy moves to a new modern facility in order to increase its coffee production and satisfy the growing market requests.

The coffee tradition is embraced by the family’s third generation.

Hardy exports its products in Central, Eastern and Northern Europe, in Western Asia and Saudi Arabia.

In Milan, exceptional coffee is Hardy coffee.

The “revolution of capsules” explodes; Hardy commercializes its capsules, compatible with Nespresso and Lavazza systems.

A new plant for roasting.

Hardy takes part in the most important events, both nationally and worldwide: renowned coffee exhibitions and fairs, top fashion shows in Milan.