Milan: In the Giambellino neighbourhood the Maja brothers open a small cafe and buy from Faema the brand “Hardy”, together with its roasting facility.
The roasting facility becomes a manufacturing company, known to the public as “The Coffee of Milan”.
Hardy moves to a new modern facility in order to increase its coffee production and satisfy the growing market requests.
Hardy exports its products in Central, Eastern and Northern Europe, in Western Asia and Saudi Arabia.
The “revolution of capsules” explodes; Hardy commercializes its capsules, compatible with Nespresso and Lavazza systems.
Hardy takes part in the most important events, both nationally and worldwide: renowned coffee exhibitions and fairs, top fashion shows in Milan.